WE"RE ALL GONNA DIE!

WE'RE ALL GONNA DIE! was a bold new production featured in La Boite Theatre’s 2025 Season. As part of the in-house marketing team, I collaborated with an external team of creatives to develop the concept, visual identity and overall tone of the show’s promotional campaign. This involved the creation of both show-specific assets and broader promotion materials for the season launch.

Following the concept development, I played a key role in driving a 10 week marketing campaign in partnership with co-producers Dead Puppet Society. Our focus was on achieving ticket sale targets and generating audience anticipation. The campaign utilised a mix of high-quality visuals, lo-fi social media content, user-generated content and targeted paid media strategies to promote the show before and during its run. A highlight was our partnership with Brisbane Economics Development Agency (BEDA), that gave us an opportunity to promote the show across Brisbane CityCats and in King George Square Digital Billboard.

A standout success of this campaign was the Meta Ads, which I led. By strategically targeting audience segments from both companies, I ensured the advertising reached a broad and highly relevant audience across Facebook and Instagram. The campaign featured 21 unique ads and achieved an impressive average cost per result (CPR) of just $0.38, demonstrating both efficient budget use and strong audience engagement.